Clothes should support life, not exploit it.
joy mao is a slow fashion studio creating small batches of thoughtfully-made clothing, accessories, and artwork. The brand centers people, process, and pleasure—in pursuit of a more sustainable and joyful way of being.
Chores is a collection of eighteen hand-embroidered vintage chore coats, divided into three seasons of six pieces—summer, fall, and spring.
Spring pieces arriving April 1, 2022 at 12pm EST.
Bai Jia Yi
During her artist residency at The W.O.W. Project from February-July 2021, Joy Mao created a special Bai Jia Yi in collaboration with New York's Chinatown community.
joy mao FW21 was a collection of knitted hats featuring fan favorites from FW20's "30 Hats in 30 Days" challenge - in new seasonal colors.
All pieces were lovingly knit by Joy on her Silver Reed SK280 machine with 100% heathered wool yarns manufactured in the United States.
A signature joy mao piece. Small batches made from found fabrics—thrifted, donated, and dead-stock.
A journal of sorts, with bits and pieces of studio life, reflections on each season of work, and relevant announcements and/or resources.
Written by Sophia Li, curated by Cameron Russell, photographed by Camila Falquez, styled by Rachael Wang.
Joy Mao and Lorraine Lum, by Camila Falquez for Porter Magazine
"As an artist and designer of her namesake sustainable brand – a slow-fashion studio creating small batches of clothing, accessories and artwork – Mao champions care that extends past those who you can directly touch, holding space for the unseen."