Clothes should support life, not exploit it.

joy mao is a slow fashion studio creating small batches of thoughtfully-made clothing, accessories, and artwork. The brand centers people, process, and pleasure—in pursuit of a more sustainable and joyful way of being.

The W.O.W. Project

Bai Jia Yi

During her artist residency at The W.O.W. Project from February-July 2021, Joy Mao created a special Bai Jia Yi in collaboration with New York's Chinatown community.

2021 - 2022


Chores is a collection of eighteen hand-embroidered vintage chore coats, divided into three seasons of six pieces—summer, fall, and winter.



A signature joy mao piece. Small batches made from found fabrics—thrifted, donated, and dead-stock.

Recent News

The Care Collective with Cameron Russell

Written by Sophia Li, curated by Cameron Russell, photographed by Camila Falquez, styled by Rachael Wang.

Joy Mao and Lorraine Lum, by Camila Falquez for Porter Magazine

"As an artist and designer of her namesake sustainable brand – a slow-fashion studio creating small batches of clothing, accessories and artwork – [Joy] Mao champions care that extends past those who you can directly touch, holding space for the unseen."